Kenneth Cole Productions, What's Next?

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2004 Print Report A Problem

In addition to this ad for GLAAD dealing with gay marriage, in May 2004, Kenneth Cole New York City store windows displayed same-sex mannequins holding hands near a sign that said, "Obtain marriage licenses here" and a road sign on the wall indicating "San Francisco 1943 miles, New Paltz 90 miles" -- two cities that spontaneously issued marriage licenses in the wake of the Massachusetts court decision opening legal marriages in that state. The wall was stenciled with "We see a pattern here."

Kenneth Cole has shown his own pattern since 1994 to run gay-friendly advertising in gay media.

Company

Kenneth Cole Productions

Brand

Kenneth Cole

Industry

Fashion/Apparel

Media Outlet

Print, Poster/Outdoor,

Country

United States

Region

North America

Agency

Kenneth Cole in-house

AdRespect Themes

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