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American Cancer Society, Escape

Members:

2004 Print Report A Problem

In a campaign intended to address fear with humor, the American Cancer Society shows the "lengths" that straight men will go to to avoid a rectal examination for prostate cancer.

The tagline: "Getting a prostrate examine isn't nearly as bad as people think."

Company
American Cancer Society
Brand
American Cancer Society
Industry
Health Organizations
Media Outlet
Print
Country
United States
Region
North America
Agency
unknown
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