Quebec Ministry of Health, Coffin

Members:

2003 Print Report A Problem

This morbid print ad features a male couple in "bed" together "sleeping" -- except their bed is really a coffin and they are dead.

Company

Quebec Ministry of Health

Brand

LGBTQ health awareness

Industry

Health Organizations

Media Outlet

Print

Country

Canada

Region

North America

Agency

Marketel

AdRespect Themes

User Comments

Glenn

SIDA is AIDS. I am monolingual in English, but "retour" is French for "return," so this is probably one page out of a multi-part ad taken out of context

Luke

Wow, this is depressing. The ad doesn't even mention what they're advocating. What is the message? Is it AIDS awareness? The ad seems to say, "homosexuality kills."

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