WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Align Technology, Only Thing That Needs Straightening

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User Comments
Audrey Gilles
Great headline and body copy as a way to pull in the gay market. My critique would be that if you remove the copy, it looks like a typical teeth ad. I have mixed feeling about this ad. Some queers don't want to be perceived any differently, I however would like to see a little attitude, a little more creativity in the images. Good effort.

Zoot Alore
I have mixed feelings. The graphics are attractive and eye-catching, but the emphasis on "pride" feels patronizing. Hiding the woman's face is coy and undercuts the idea of pride. Let's see an entire face, of an everyday person with individuality, rather than the perfect-model image.