WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Orbitz, Feelings of Inadequacy

Members:

2003 Print Report A Problem

Company
Orbitz
Brand
Orbitz
Industry
Travel/Tourism Bureaus
Media Outlet
Print
Country
United States
Region
North America
Agency
Otherwise Inc.
AdRespect Themes
User Comments
Anonymous
Great twist to the mainstream ad (an effective use of ad dollars to reach different market segments), but perhaps a bit out of place with the subtle display of lustful stereotype. While the mainstream version had the same lustful message, it translates differently with the gay market.

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