Kenneth Cole Productions, Stir the Air
This ad, showing men marching against guns, includes a man carrying a child on his chest in a baby carrier.
While this ad was not created specifically for gay media, it appears to picture gay men when in a gay magazine. The ad appeared in and also ran in mainstream magazines
In May 2004, Kenneth Cole New York City store windows displayed same-sex mannequins holding hands near a sign that said, "Obtain marriage licenses here" and a road sign on the wall indicating "San Francisco 1943 miles, New Paltz 90 miles" -- two cities that spontaneously issued marriage licenses in the wake of the Massachusetts court decision opening legal marriages in that state. The wall was stenciled with "We see a pattern here."
Kenneth Cole has shown his own pattern since 1994 to run gay-friendly advertising in gay media.