Quiero, Entiendes de cine?

The headline for this satellite TV service (the fist in Spain, but no longer in business), whose name means "I want/ love," is a pun. In Spanish gay slang, "Does he understand?" is equivalent to the English, "Is he 'family'?" a covert reference to being gay.

The headline says, "Do you understand all about movies?" The best adaptation is, "Are you always going OUT to the movies?"

Quiero was the first with a gay porn movie channel.