WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

ViiV Healthcare, Detect This (Jovon)

Members:

2022 Television 100% Report A Problem

Jovon, with a unique long beard, is identified as a nature lover living with HIV. He appears for the first time in a Dovato commercial while walking along the beach with his partner.

He appears again for the HIV treatment brand in 2023.

Company
ViiV Healthcare
Brand
Dovato
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
Luckie & Company
AdRespect Themes

Racial Diversity

Real LGBTQ+ Person

Same-Sex Couples/Families

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