Abercrombie & Fitch, Strip
A group of guys (and a few girls) are enthusiastically watching and helping another guy strip down to his A&F underwear, in the Fall 2002 issue of A&F Quarterly, the company's own "megalogue." 
A&F Quarterly has regularly experienced controversy in its megalogues over depictions of nudity and the use of alcohol, due to the brand's popularity with youth. The publication is now sold in its retail stores with a plastic covering only to those over 18 years old.
 
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I also find it very appealing and erotic. Makes me wonder if the guys are just having drunken fun, or if some might have ulterior motives for this behavior?