WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Comité français pour l'éducation à la santé (CFES), Homosexual Couple

Members:

Two men sit together in a cafe. One says to the other, "Have you been alone for a long time?"

The other replies, "No, not a very long time..." And the first man asks, "Are you free?" To which the second man says, "What do you wanna do?"

Then the narrator cuts in, "This is the story about two guys who are going to make a
real mistake. They've known each other for only three weeks and they're going to make love without a condom... as if for us, for me, AIDS didn't exist..."

The final comment, a female narrator, adds, "One time is enough to be infected by the AIDS virus."

User Comments
Andrew Ogus
The ad is perfectly reasonable and a good warning. To say the guy is "ugly" because he doesn't fit the conventional view is (unfair). I'm glad to see a pleasant, real looking person in an ad.

Jerome
This ad was very criticized by the gay community in France. One of the
guys is terribly ugly (maybe that's why nobody liked it)...

Billy
The ad is terrible but not because the guy is "ugly." I'm sick of ads with pretty guys. The ad is bad because of the line "they've known each other for only three weeks and they're going to have sex without a condom." Hello! It's not about whether you know each other or not. I've had sex with men I knew nothing about, but I've always used condoms.
Instead of saying "get to know each other," they should say, "fuck like a whore, fuck with a condom."

Mauricio Espinosa
Yes it's a squeaky-clean ad that promotes AIDS awareness specifically among gay men. My only disgust, knowing the French and knowing how many AIDS campaigns have been rejected by conservative and politically-indifferent politicians & citizens there, lies within the subtile homophobia that only French people could breed: In a land thoroughly proud of its cultural heritage including the Chart of Human Rights and analytical criticism, everything's okay as long as you don't see men kissing, caressing or undressing (sounds familiar?) cause it's immediately considered of "poor taste" -- talk about contradictions, the French are the first to criticize someone for giving an opinion without being informed yet they are reluctant to learn more about homosexuality while making comments about it! "Make campains for homosexuals as long as their awful lifestyle isn't portrayed" seems to be the real message and a gay mayor isn't enough to pull strings in French politics concerning gay visibility and social acceptence against a rampant homophobia. This is the real sad truth that lies beneath a year 2000 French AIDS ad which looks more like charity than a campaign. Please consider taking a look at the other AIDS campaigns officially rejected shown on the Act Up Paris page and read the ignorant comments of French gov. representative Christine Boutin (among others), and you'll understand the meaning of French bigotry. If only they had a GLAAD, a Commercial Closet, where is real criticism when you need it? What happened over there?