DetNye magazine, Kiss

Shot from behind and close up, we see a woman with short hair slowly and lovingly kissing someone. The text asks, "Real love?"

And then it adds, "or unnatural desire?" At the end, it is revealed that she's kissing another woman. The closing line adds, "We're covering the subjects you want to know more about."

The visuals for this Norwegian women's magazine ad (the name means "the latest") are very friendly and positive. However, due to the positioning of the narration, this ad comes across as more neutral than positive.