WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Accor Group, Daydream Island

Members:

This ad appeared in the Gay & Lesbian Tourism Australia 2002 guide for the Daydream Island Resort.

The text reads: "Daydream Island...the only time you'd go straight to anything. The ultimate holiday destination for couples."

Company
Brand
Industry
Media Outlet
Country
Agency
AdRespect Themes
User Comments
John
I like this ad. Although it is an example of a stereotype: the blond is shown as the "catcher". Why are blonds always depicted as "catchers"?

Farraro Sutton
Great ad! It's nice to see an ad that depicts a gay couple relaxed and being themselves. Wouldn't you want to stay at a resort where you could be at ease and yet be affectionate with your partner? This ad makes me want to visit this tranquil place of paradise.

Kevyn C.
There is one thing I could never understand about our gay scene. Why is it that to look like the perfect male, you have to look like a body building twink who looked like he sat on a tire pump from getting a big head. A lot of them have egos bigger than their IQ's?