E*TRADE, Fairies/Cats

In this pair of short ads that ran only on the Super Bowl, to promote the halftime show sponsored by E*TRADE, football players start off looking rough and ready for their next play, but it turns out they're in unexpectedly flamboyant outfits and makeup.

The first set has players in fairy costumes (no relationship to the actual halftime show) bumping into each other as they hustle out of the locker room and the second ad has the players dressed as cats -- one even hisses at another, who cowers back in "fear."

This campy setup is amusing without insulting anyone's masculinity or femininity.