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IKEA International, Make A Fresh Start/bumper

Members:

1999 Television 100% Report A Problem

This ad is a bumper ad to another that has a more negative connotation to being gay.

In the original ad, a wife finds her husband as he's just finished fooling around with the plumber.

The bumper shows the husband now living on his own in a trailer, having fun with his newfound freedom and ends as the plumber drives up to pay him another visit -- indicating that they stayed together.

Company
IKEA International
Brand
IKEA
Industry
Retail
Media Outlet
Television
Country
United Kingdom
Region
Europe
Agency
St. Luke's
AdRespect Themes

Same-Sex Couples/Families

GLBT Inclusion

User Comments
Rick
This ad is wonderful, I liked how it completed the old one and showed a better future for the husband who'd come out of the closet.

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