Flooz.com, Fun House

This ad is a play on the laugh wall from Rowan & Martin's Laugh-In or the popular Tic-Tac-Toe-like game show "Hollywood Squares" and includes a stereotypically gay, campy clone of the "Squares" most famous center square, Paul Lynde.

"Flooze it to me, baby" is a take-off on Laugh-In's tag line, "Sock it to me, baby," spoken by, among many others, Goldie Hawn and Richard Nixon.

Flooz.com, which offered online gift currency until August 2001 before closing down, was lead by actress Whoopi Goldberg -- a longtime friend of the gay community and also a member of the new "Hollywood Squares."