Sara Lee Corp., Purse
A guy accompanies his girlfriend shopping in a women's clothing store.
Without a word, she hands him her dainty green purse to hold as she heads to the fitting room. He stands there, holding the purse, awkwardly.
The narrator says, "At least you can eat like a man."
The ad is part of a series that attempts to play on the insecurities of male masculinity by positioning the franks as something "manly."
The ad has had some upset among those in the gay community.
Company
Brand
Industry
Media Outlet
Country
Region
Agency
AdRespect Themes
Oh, and no matter whether the ad is specifically meant to make fun of gay men, it definitely makes fun of "unmanly" men that don't live up to the macho makers' ideal of masculinity. A message that is equally destructive to straight men who think you may be able to be a man in way that doesn't center around hot dogs, NASCAR, and despising anything feminine and non-macho, as it is to gay men (who certainly wouldn't fit into this ad maker's world of "real men").