Unilever, Biker Tutu

Members:

2000 Television 30% Report A Problem

Tough bikers fill a theater. The announcer asks. "What would you do for a Klondike? Take it away, Butch."

One of the bearded bikers stands nervously on the stage at a microphone -- sporting a leather jacket over a pink tutu -- and sings, "Twinkle, twinkle, little star, how I wonder what you are..." The crowd goes wild with appreciation.

Company

Unilever

Brand

Klondike

Industry

Packaged Foods

Media Outlet

Television

Country

United States

Region

North America

Agency

unknown

AdRespect Themes

Dude Looks Like a Lady

GLBT Punch Line

User Comments

Andrea James

Masculine guys going to great lengths for a product, including wearing female clothes, is a longtime staple of ads.

BJorn

Were & when does "gayness"
have to be the issue?

Dave

This just illustrates the anti-male sexism inherent in our society. It's all right for feminine women to wear men's clothes, but it's considered "so weird" for a guy to wear frilly feminine "girls' clothes", and in this ad it is regarded as a degrading thing a male is forced to do to get a reward of some kind.

Richard Parsons

The tutu was just used as the most striking contrast to what the biker usually wears. They could have used a clown wig and nose, or a suit and tie, but admit it, the tutu on a biker is funny. Why is this ad on this site at all, even with an "=" rating?

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