WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Pernod Ricard, Amor Libre/Free Love (feminine)

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2018 Poster/Outdoor 100% Report A Problem

As Peru considered legalizing weddings and civil unions between same-sex couples, Absolut vodka teamed up with the Homosexual Movement of Lima (MHOL), Más Igualdad, LGTBIQ+ and the Peruvian chapter of the It gets Better project in a series of billboards in favor of same-sex marriage.

Company
Pernod Ricard
Brand
Absolut vodka
Industry
Alcoholic Beverages
Media Outlet
Poster/Outdoor
Country
Peru
Region
Latin/South America
Agency
unknown
AdRespect Themes

Same-Sex Affection

Same-Sex Couples/Families

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