WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Nike, Play New

Members:

2021 Television 100% Report A Problem

This diversity minded spot, which is meant to appeal to people who aren't even good at sports, includes a man kissing his partner upon winning a team league game.

The ad features athletes including Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, as well as award-winning artist Rosalía.

Company
Nike
Brand
Nike
Industry
Fashion/Apparel
Media Outlet
Television
Country
United States
Region
US National
Agency
Wieden + Kennedy
AdRespect Themes

Same-Sex Affection

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.