ViacomCBS, Stupid Questions/Gay Man
Again proving that it's way ahead of everyone else, this latest installment of promotional ads from MTV behind its "Fight for your Rights" diversity campaign asks "stupid questions" about gay men.
A young tough guy, sporting a tattoo, goatee and wearing a black muscle shirt, asks the camera a rapid-fire series of questions that deal with stereotypical gay male concepts:
"Why do gay men dress so well?
Why are gay men so neat?
Why do gay men always hit on straight guys?
Why are gay men so effeminate?
Are you sure you're not attracted to women?
You choose to be gay?"
The ending tagline is for MTV's Fight for your Rights campaign with a fist logo. The campaign features a variety of minorities repeating uninformed questions that others ask them -- including this gay man and a lesbian woman. There is another with a gay man on an elevator wearing a rainbow patch on his jacket that is stared down by another man.
MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.
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