Coors Brewing Co., Slip Covers
A young. muscular guy covered in sweat and carrying beach items, knocks on the front door and an older man inside growls, "Come on in, she'll be down in a minute."
He tumbles into the home and plops down across from the man onto the couch, which is covered with plastic seat covers. The older guy asks, "Hot enough for ya?" and lets out a chuckle. Wearing shorts and a tank top, he is now stuck to the plastic everywhere.
The older man offers the younger a beer, which he rejects and grabs a can of Zima as the sound of a cool breeze blows and the young guy --who had been struggling to free himself from the grips of the plastic couch -- is suddenly thrown forward into the old man's arms.
At this very moment, the young lass bounces into the room and finds her boyfriend awkwardly in the arms of the other man. Shocked, she says, "Oh, my..." and the old man wears a faint smile.
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User Comments
Richard Phillips
This ad wasn't even entertaining, and was indeed an insult to all rational people. Look, gay men and lesbian women drink beer, just like their/our straight counterparts. Our sexual orientation and that of out heterosexual counterparts need not be qualified or quantified by beer, wine or any other alcoholic drink. I certainly wish the "creative" team had asked me a thing or two before they spent money on this!!!
Bill Bays
I think that the gay community needs to lighten up a little. I don't think that this commercial was portraying gays in a bad way. I think that the girl was just shocked to find her (presumed) boyfriend and her father/grandfather in that situation. I would certainly be shocked. The joke was walking in on something that seemed to be something completely different than what actually happened, and I don't think that the shock was even GAY shock just the absurdity of her boyfriend sprawled on top of her father.
Darus Walls
I'd have to agree with Bill of Cincinatti on this one. As a gay man, I see absolutely nothing negative or positive about this commericial regarding views on sexual orientation and marketing. It was simply a funny commercial and we've all been in awkward situations where things weren't what they appeared. Some of us have even purposely put ourselves there.
Bobby
I work in advertising and I haven't met that many gays in advetising who allow work like this. It's not like we get to transpose our personalities into our work. Most of the time we're just happy when the client buys the work. Besides, it's a funny spot--it won't win awards, but it will look good in someone's reel. I'm quite jealous.
Becca
Although I do not think this commercial is beneficial to the product nor is it funny at all, I do not think it has anything to do with sexuality. I was under the impression that the older man was the girl's father, and while it could have been more explicit, if it is her dad then that is a gross concept regardless of gender and sexual orientation. If I walked in on my father with anyone besides my mother (even though that would be awkward and gross enough), I would be appalled too. While I think the ad accomplished nothing in terms of spawning an incentive to buy or drink Zima, I would not go so far to deem it offensive or homophobic. Maybe I am just being naive though.
Harry Haines
And you have to assume that the people who wrote it thought they were being oh-so-sophisticated. Sad thing is that the ad industry has so many gays in it, and they contribute to this stuff.
Rob
Big suprise. Zima is a Coors product. The Coors Family funds the extreme right wing, including some anti-gay organizations. They want our money but then they come up with this junk. Don't buy Coors!
Leslie
When two guys are found in each others' arms, she should have just shrugged and they all should have laughed. You want a more "PC" analysis: Drink beer, guys, and you might find yourself in another man's arms. Enough said.
James
I understand where the concern for the ad is, it does show homophobia, but living in the town to which Coors Brewing Co. is located, I applaud their efforts for equality. The company does so much for the gay community in Colorado, and quite possibly the country. Their anti-descrimination policy (gay inclusive) along with same sex partner benefits allow a safe and understanding workplace for GLBTQ people in and out of Denver/Golden area. Need I mention their countless contributions to our kind? Companies like Coors make me allow "Slip Covers" to pass as simply poor advertising.
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