WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

British Airways, Made in Britain

Members:

Celebrating its centenary, British Airways focuses on a variety of people who together make Britain unique: actors Olivia Colman (who just won a Best Actress Oscar for The Favourite) and Riz Ahmed, boxer Anthony Joshua, singer Paloma Faith, astronaut Helen Sharman and artist Grayson Perry.

The ad also has everyday people, including a gay male couple holding hands (right after someone says "you've led revolutions") and a transgender person in a fanciful outfit, who takes the Tube to get to the airport (as someone says "with all your different views on the world").

The final statement: "We love you Britain. You make us who we are."

A shorter version of this video appeared on the Oscars and included the male couple.

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