V&S Vin & Spirit AB, Equal Love
Set to the 1962 track “There’s No Other” by the Crystals, a series of people passionately French kiss each other, with a succession of other people "cutting in" in relay fashion. The kisses included interracial male and female kisses. A bald, black female police officer kisses a white woman in a hoodie on the hood of a police cruiser, and there's a male-male kiss in an elevator between two bearded men of color.
The film's director, Aoife McArdle, told Adweek: “Because of the message of the film, and Absolut’s history of supporting LGBTQ and diversity in general in their marketing, this process was front and center rather than a branding afterthought. Andy Warhol has done work on Absolut, as have Keith Haring and Tom Ford. It’s great to work within this tradition, push boundaries and experiment on film.”
Nothing here - be the first to comment!