WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Vodafone Group, All in the Family

Members:

A series of people appear in slice-of-life vignettes to illustrate "modern families" who use technology such as video chat, networked home devices, and mobile devices.

"Whichever way your family develops, our network grows with you." The range of modern families includes two women at home using ultrasound to check the baby (female couple? sisters? friends?), and a smiling gay couple riding in a vintage red Mercedes together, with the top down.

The tagline: "The future is exciting."

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