WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Nike, Unlimited Courage

Members:

2016 Television 100% Report A Problem

Chris Mosier, the first transgender member of Team USA, appeared in a Nike commercial, which debuted during the Rio Olympics.

As Mossier bikes, runs and works out in various parts of New York City, the narrator asks, "Hey Chris, how did you know that you'd be fast enough to compete against men? Or strong enough?" Chris answers, "I didn't."

The ad closes with the brand's iconic slogan, "Just do It."

Company
Nike
Brand
Nike
Industry
Fashion/Apparel
Media Outlet
Television
Country
United States
Region
US National
Agency
Wieden + Kennedy
AdRespect Themes

Multiple Gender Expressions

Real GLBT Person

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.