Unilever, You Can Make It
Starting off in the bedroom of a teenage man, he is without a shirt and his feet up on the wall in a messy room covered with posters. One is of a boxer.
We hear him in voiceover: "Ever since I was a little kid I wanted to make it, that's why I eat these Pot Noodles. Less time cooking, more time chasing my dreams. After all, success doesn't come on a plate." Images of him working out, running, doing sit ups and working on his body with a trainer. "Those extra minutes made all the difference. They said I'd never make it, but here I am. Vegas!"
His family gathers around the TV to watch their son make his big moment. They watch the boxing match, and there's a break from the bell.
Suddenly he comes out, wearing a big smile and an overly tight green shiny outfit -- a halter top and short-shorts with yellow edges -- holding a Round Two sign. His family goes apoplectic with joy as he saunters around the ring with the sign.
The humor in the ad is unfortunately the surprise that the tough boy who we think is training to be a boxer instead comes out in the role usually reserved for women. However, his family and the audience have a positive reception for the young man.
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