WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

eBay, Things Don't Judge

Members:

This groundbreaking ad from eBay in India showcases a same-sex marriage proposal accompanied by a voiceover that says: "The only thing the ring sees is the love in my eyes." The commercial addresses gender bias and religion too, in a bunch of situations making a point that things do not judge the way people do.

Hemant Shringy, BBDO India executive creative director, said, "After an amazingly explorative and collaborative process, we arrived at the idea: Things Don't Judge. With 10 crore things at the heart of the idea, it says that in a time when we are constantly judging and being judged, things have the incredible quality and power of not judging."

The TV campaign will appear on major television channels in Hindi, English, Telugu, Marathi, Tamil and Kannada in markets including Delhi NCR, Bangalore, Hyderabad, Mumbai, Chennai, Pune, Kolkata, Chandigarh, Ahmedabad and Indore.

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