WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Colgate-Palmolive company, Sometimes you just need a smile

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Two men stand outside a moving truck and look up to the window of a nice, old apartment building, then embrace.

As they struggle to carry a couch upstairs, a grandfather and his grandson coming down decide to help their new neighbors. "Welcome!" says the older man to the couple. A toothy smile flashes across the face of one of the men, who says, "Thanks!"

The narrator adds, “Sometimes you just need a smile,” as the two men collapse together onto the couch and hold hands, surrounded by boxes in their new apartment.

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