Swedish Armed Forces, Some things you should not need to camouflage

This Swedish Armed Forces poster explains that equality is an "essential ingredient of democracy. In the armed forces, we treat each other with respect and see other people’s differences as a strength. We are an inclusive organization where everyone serving and contributing will feel welcomed and respected."

Robert Forss, who runs the marketing for the Armed Forces, told Gay City News, "This should not be seen as controversial or challenging social norms. This should be seen as a completely natural part of our communication with the public."