WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Johnson & Johnson, How We Family

Members:

This campaign from Johnson & Johnson features gay, biracial and immigrant families and starts off with the question, "When were you first considered a family? When you fell in love? When you got married? When you had kids?"

Then, in a powerful twist, comes the followup question: "When did you first *fight* to be considered a family? When you fell in love? When you got married? When you had kids? Family isn't defined by who you love...But how."

The spot was directed by Oscar-winning "Milk" screenwriter Dustin Lance Black.

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