Eram/Éram, Les Chausseurs

Women's Wear Daily noted that Eram featured two women who were wearing little clothing "falling" into each other's arms near a bed.

The ambiguous tagline reads, "Les Chausseurs Sont de Ch..." which translates to "The Shoes are Ch..." and opens up possibilities to complete the sentence, including the French word "chaud," which can mean temperature (sexually), or "cher(e)" which mean dear (as in dear to one's heart), or it could be "cherché," meaning sought, "chair" which means "fleshy," or simply "cher," as in expensive.

WWD reported that Eram said "its ads were not created to shock but rather to poke fun at the 'porno-chic' coming in many of today's luxury goods campaigns."