WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Volkswagen, Todo Mundo (Everybody)

Members:

2008 Television 100% Report A Problem

---- Translation ----

This is the NEW BEATLE A car everyone loves.

To avoid any previleged ethnic group, we changed the drivers.

For women not to feel excluded, we changed the driver again.

Then, the gay issues arrived.

...The golden age...

...The left handed...

...And many other groups...

Then, it was said we were stimulating the speed.

And when they all seemed resolved, the racial issue was back again because of the white background.

Due to all these, we gave up showing the New Beatle...

As well as all colors... in respect to the Daltonics.

-- NEW BEATLE

It's not for no reason everyone loves this car.

Company
Volkswagen
Brand
Volkswagen New Beetle
Industry
Automotive
Media Outlet
Television
Country
Brazil
Region
Latin/South America
Agency
BBDO Worldwide
AdRespect Themes

Gay Pride

GLBT Inclusion

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