WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Earth Chemical, Toilet Dance

Members:

This is a commercial for an automatic toilet bowl cleaner which was aired in Japan in 2006. It starts with the guy saying "just drop it in!!" and there's not much going on in this commercial except the dancer is very excited and dancing around the bathroom.

However, this is a gay-related ad becuase the dancer is Eiji Kabashima (the nickname: Kaba Chan) the openly gay choreographer, who has worked with some of the most popular artists in Japan. He was one of the members in a popular dance group in his earlier career in the mid 90's. During the time he spent with the group, he was prohibited to show any emotion or act that would give audience a hint on his sexuality by his agency and was banned from some of the talk shows they appeared on. After a few years as the group seemingly disappeared from the spotlight, he came back to the entertainment industry but this time as a solo choreographer being open about his sexuality. He gained his popularity with his unique and adorable personality and got a role in a popular daytime variety TV show in Japan. He is now loved by people of all ages.

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