Coca-Cola Co., Turbo
In a self-reflexive commercial about a commercial being shot, Sprite has three tough-looking basketball players who aren't what they appear to be. When the director yells "Cut!" one reveals he's a British performer who studied at Cambridge, another speaks with a California accent and the last one, a sissy.
In a bit of a temper tantrum, the sissy clumsily drops the basketball he's holding and asks a question about his character's role, "Excuse me, excuse me... What's my motivation?"
The commercial's narrator says, "When you're thirsty, trust your gut, not some actor." The tagline: "Obey your thirst."
As the TV spot ends, we hear the exasperated sissy exclaim, "That's it, I am going to my trailer!"
Classically handling the "gay joke," it always arrives as the last zinger of the commercial. This ad won an Effie Award.
2) he isn't that big of a sissy. Obviously this is pretty subjective, but if I hadn't seen the ad on this website I wouldn't have guessed this character was supposed to be gay, he's just not the macho stereotype he's playing in the ad-within-an-ad. I'm not sure this ad even belongs on this site.