WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Benetton Group, Best Dress - Jenny Shimizu

Members:

Fast-paced cuts and movements go by as the model talks about her "best dress," the one "you love more than your boyfriend--but let's not get started on that."

This spot could go by entirely innocuously, were it not for the fact that that Asian model Jenny Shimizu is an out lesbian. That makes her previous line funny--when you're in the know!

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AdRespect Themes
User Comments
Audrey Gilles
Certainly enjoyable. It leaves enough to question and enough to figure out. If it's meant to hit all markets, it works. I think clear ambiguity is what young mainstream, hip society is looking for. It's fashionable to look butch and femme, downright androgynous, lesbian-ish, to be different, etc., as long as no one's really sure.

Holly
I'd like to see her advertising ties and suit jackets, not dresses, thank you very much.