WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

GlaxoSmithKline/GSK, Only in Heterosexual Couples

Members:

2006 Television 60% Report A Problem

Multiple men and women announce to the camera that they have genital herpes. A voiceover warns that it is possible to spread herpes even if you have no signs of an outbreak. Herpes can be treated with the once-daily Valtrex, "the only medicine proven to reduce the risk of spreading." However, the fine print at the bottom of the screen says "Proven only in heterosexual couples" thus ignoring the homosexual community completely.

Company
GlaxoSmithKline/GSK
Brand
Valtrex
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
North America
Agency
unknown
AdRespect Themes

Walking Fine Line/Mixed Reception

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