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Pernod Ricard, Absolut Achievement

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2003 Print Report A Problem

Inspired by the classic Absolut bottle design, as Absolut ads always are, this gay-themed print ad stacks a film lupe and film cannisters featuring the names of gay movies, including "Stonewall," "Edge of Seventeen," "Boys Life," "Steam," "Lan Yu," and others. The ad appeared in gay film festivals sponsored by the brand.

Company
Pernod Ricard
Brand
Absolut vodka
Industry
Alcoholic Beverages
Media Outlet
Print
Country
United States
Region
North America, US Regional,
Agency
TBWA Worldwide
AdRespect Themes
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