WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

General Mills, Masseuse

Members:

Two women are reclining in a spa-like setting, eating chocolate Yoplait Whips and making analogies to explain how good it is: "This is like Zen wrapped in karma dipped in chocolate good...soaking in a chocolate bath good." The final comparison is "This is like dating a masseuse good."

While the women seem to be eying a male spa worker, this ad is rated Gay Vague because the term "masseuse" refers only to females - a male giving massages is called a masseur. Additionally, one of the women in the ad is played by Leisha Hailey, an out lesbian starring in Showtime's The L Word.

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