Weetabix Ltd., Less Haste. More Alpen.

Two construction workers are driving to a job. "Matt," one says to the other, "if you're not doing anything tonight, I was wondering..."

Matt cuts him off before he can finish and says, "I would love to go out with you."

"I'd love to go out with you, as well, for a drink." The two share a laugh. "I wondered what you meant for a minute."

Matt makes some awkward gestures in an attempt to stop a potentially uncomfortable moment.

"What did you mean?" asks the other, and Matt is at a loss for words.

The scene cuts to the men at a restaurant, where Matt drinks coffee and looks longingly at his co-worker, who eats Alpen cereal. "Be a little less hasty," the announcer says, "with a breakfast that's got a lot more to it. Less haste. More Alpen."