WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Transat AT, Make It Happen

Members:

A tour is passing through the gay district of Montreal.

A young man, at the back of the group, begins to look around and sees: gay advertisements on street signs, two men kissing, and a gay pride flag. Each sighting brings him more excitement.

The tour guide notices his enthusiasm, and asks, "Are you alright, sir?" The entire group turns to look at him and he replies, "I'm gay!"

The young man continues to shout "I'm gay," grabbing a woman in his group, and then a man passing by on his bicycle. Finally, he runs up to the tour guide and kisses him on the mouth.

The screen blends into the young man sitting at his desk at work, and we realize this previous scenario was a daydream brought on by the outbyview.com web page he just visited. He looks around him to be sure that no one has been watching him and returns to reading the web page. On the screen the phrase "Make it happen" appears.

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