Petters Group, Go

Members:

2005 Television 0% Report A Problem

A man is watching football in his apartment building. Mysteriously, the channel on his television turns to figure skating. He looks out the window to see an attractive woman. Assuming she's responsible for it, he smiles flirtatiously and goes back to watching his football game.

The next time he looks out the window, he realizes the culprit is actually the gay man in the apartment neighboring the woman. He's stunned.

This ad earns a Stereotypes rating for its hyper-feminine man in a bright purple shirt who insists on watching figure skating. Positioning the gay man as watching the straight man from across the alleyway also suggests predatory behavior.

Company

Petters Group

Brand

Polaroid

Industry

Consumer Electronics

Media Outlet

Television

Country

United States

Region

North America