WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Domino's Pizza, Statues

Members:

A pizza delivery girl approaches the next house on her delivery route, holding a box of Domino's pizza. She explains, "On this job you notice things, like this new Steak Fanatic Pizza, it's a big hit with the guys."

An average heterosexual male customer comes to the door, "Steak Fanatic Pizza? Man-fuel. Cool!"

The man's friends shout at him from the living room, "Hank, hurry up! Only 23 figurines left, Hank!" Hank yells back, "They're statues!" It is clear at this point that the men are watching a shopping network together. The man at the door is clearly awkward about this revelation.

This ad earns an Equal rating because the humor of the ad lies in the fact that these macho, heterosexual men are defying their typical gender-defined behavior by watching the home shopping network. No reference to actual homosexuality is made.

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