Webaid, Shower

To sad piano music and nearly black-and-white colors, the camera pans across someone's home.

While the owner showers, the camera continues to wander across various items strewn about, a pair of keys, sunglasses, a forgotten lit cigarette, a glass with a bit of scotch in it next to an empty glass of soda with a straw. A man's business suit and tie are draped over the back of a chair with his shoes.

As the camera approaches the bathroom, there are also a boy's clothes and sneakers lying on the floor in front of a frosted glass shower door.

Suddenly, a man's palms lean up against the glass of the shower door, then a small pair on the bottom do too. We infer that this child is being sodomized.

At the very end, the screen reads, "Every day children in St. Petersburg are forced to kill themselves. You can help stop them."

This ad earns a Stereotype rating because it takes the already delicate issue of pedophilia and further complicates it by taking the more prurient choice of making it male-on-male, supporting the misconception and stereotype that gay men are more likely to be pedophiles than straight men.

While research indicates that pedophilia is similar to rape in that it is not about sex (or sexual orientation), but power, gay men still must often fight this stigma.