Central Office of Information (England)/COI, Think You Know

With a shot of a ceiling lamp, the voice of a young boy begins, "My hobbies are football, cycling. I like playing in the street, and I like going down to the park and stuff. Collecting medals, like football medals. I like the way they're presented and stuff..'cause some are shiny and some are light blue..."

As the camera pans down, the voice is superimposed over an adult man next to his computer. Screen text says, "People online may not be who they say they are. Pedophiles use the internet. Don't give out your e-mail, mobile or other personal details."

This ad earns a Stereotype rating because it takes the already delicate issue of pedophilia and further complicates it by taking the more prurient choice of making it male-on-male, supporting the misconception and stereotype that gay men are more likely to be pedophiles than straight men.

While research indicates that pedophilia is similar to rape in that it is not about sex (or sexual orientation), but power, gay men still must often fight this stigma.