L'Oreal/Loreal, You Think Lines Add Character
In this ad, which appeared in England's gay magazine Attititude, a handsome man carries the headline, "You think lines add character. He thinks lines add years."
This campaign appears to be the first worldwide introduction of a brand into gay markets simultaneous with mainstream markets, in the US and UK.
A variation of the creative appears in general magazines with a tweak to the copy line, switching "he" with "she."
You Think You Look the Business 2005 L'Oreal Men Expert United Kingdom United States Print Report A Problem
You Think Your Face Will Turn Him On 2005 L'Oreal Men Expert United States United Kingdom Print Report A Problem
Filter Ads
Nothing here - be the first to comment!