Vodafone Group, Stop the Clock

Members:

2005 Television 85% Report A Problem

A young man, dressed in a colorful, striped T-shirt comes out to his dad by cell phone, "Dad, I'm gay." Instantly, his dad replies "Excellent" and hangs up without pause.

The voiceover chimes in: "Sometimes, life's more than a three minute conversation. Talk for up to sixty minutes, pay for just three. Only from Vodafone."

This ad earns a Positive rating for dad's positive and accepting reaction, despite the quick hangup because he wants to save cell phone minutes.

Company

Vodafone Group

Brand

Vodafone

Industry

Telecommunications

Media Outlet

Television

Country

United Kingdom

Region

Europe

Agency

JWT

AdRespect Themes

Family Acceptance

User Comments

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