WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Domino's Pizza, 5-5-5 Deal

Members:

A Domino's Pizza employee answers his headset phone, while others behind him busily handle pizza orders.

"Thanks for calling Domino's," he says. "Three people? Everyone wants something different? It's okay sir, we get this all the time. That's why we've got our 5-5-5 Deal -- three pizzas, $5 each. Yeah, it is a great deal."

The customer on the phone, who cannot be heard is clearly being effusive about the deal. "You're very welcome," says the employee. Slightly surprised, he adds uncertainly but with a tiny smile, "I love you too." Then he realizes he's being "filmed" and loses his expression.

The humor here is not homosexuality alone, thus this ad gets an Equal rating. Even though the male caller says "I love you" to another man, the humor is as much about it being to a stranger, and the Domino's employee handles it without homophobic negativity.

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User Comments
Dan A.
I used to work for Domino's and Frank is right, it's a horrible right wing company. Not a terribly employee friendly company either. As far as this commercial goes, his reaction was totally negative. He got all uncomfortable, then he got really concerned that someone would see that...and had an "oh, crap" look on his face.

Frank
I find this advertisement to be insulting to all queers. The owner of Domino's Pizza has always financially supported extreme radical conservative policies. By purchasing their products we are also funding the extreme right.