Intel Corp., Unwire
The ad features a woman sitting with her computer resting on her lap, noticeably free of wires. Intel's "Unwire" campaign was launched in 2003 as a primary means of promoting their Centrino processor that debuted that year. The company emphasizes an idea that likely resonates with many in the gay community: "Freedom. With us it's already built in."
The ad uses the concept of freedom, which, for many gays, is more of a pursuit than a reality. The concept of translating wireless communication to freedom might be a stretch, but clearly the advertisers intend dual relevance.
The ad implies the woman in the picture is a lesbian, both by her gender atypical personal style and by the text at the bottom of the ad that reads, "Try out the latest laptops at the Intel booth at the Out & Equal Conference."
Homosexuality is presented in this ad as unremarkable, while remaining inclusive of the heterosexual community.
Filter Ads
Nothing here - be the first to comment!