Reebok International, Defy Convention

Set to the music of the William Tell Overture, people do a host of things that "defy" normality.

A sumo wrestler jumps off a spring board onto a pommel horse, a guy races down hill on a grocery cart, a woman ecstatically photocopies her rear at the office, a naked man runs on a golf course with "this is the last hole" painted on his backside and an arrow pointing at his bottom.

Amidst all the activity, the ad also includes two male American soldiers, passionately kissing while in uniform.

The tagline: "Defy Convention."

The ad was shot in Thailand, the US, the UK and France for a multi-national feel, and aired in the U.S. immediately following Super Bowl XXXV
during the first episode of CBS' "Survivor II: The Australian Outback." It also ran across Europe.

"Defy Convention is a celebration of individuals who have defied the odds; people who encounter difficulties and find the wherewithal to succeed, despite those challenges," says John Wardley, vice president of brand communications, in a company press release.

Reebok International Ltd. is headquartered in Canton, MA., and is a leading worldwide athletic, fitness and casual footwear, apparel and equipment company. Other unites include The Rockport Company, Ralph Lauren Footwear and The Greg Norman Collection.