Posttimees (Estonia newspaper), Parade
A large man is doing maintenance on the side of his apartment building when a variation of the Village People song "YMCA" begins to play. He looks down the street and sees three men walking up the sidewalk arm in arm (one with his hand in the back pocket of the leather daddy). They even have matching red scarves tied around their necks (the Village People wouldn't be caught dead in matching scarves), and loud patterned club shirts.
The maintenance man looks surprised and scowls at them and asks them where they've come from. The three of them laugh and tell him the parade, then walk away arm in arm. The maintenance man runs inside and gets a large red, former Soviet flag and begins waving it around and shouting "To the parade! Let's all go to the parade!" He looks up to a window and sees an older lady who is reading the newspaper and looks down at him unsurprised at his shouts of concern.
She looks at the camera and smiles and says something to the effect of "Young man, read the Postimees, then you know what's going on in the world." She holds the paper in front of her face and the cover story has an image of two gay men.
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You also mentioned the matching scarves which have a point. They look just like the scarves pioneer-children wore during the Soviet era and when the maintenance guy asks the three men where they're coming from, he addresses them as pioneers. The fact that the maintenance guy thinks that the three guys are pioneers is probably one of the reasons he's convinced he needs that red flag.